Section 1 of 8

About Your Business

1 What does your business do, in one or two sentences?

2 How long have you been operating, and how many people are on the team?

3 Who are your customers? Briefly describe your typical buyer.

4 Who are your top 2–3 competitors, and what do they do well online?

5 What makes your business different from those competitors?

Section 2 of 8

The Real Problem

6 What prompted you to look into a new or improved website right now?

7 If you have a current site, what's working and what isn't?

8 What would success look like 6–12 months after launch?

9 If we did nothing, what would happen to your business?

10 Have you tried to solve this before? What happened?

Section 3 of 8

Customers & Goals

11 What's the single most important action you want a visitor to take?

12 What questions do customers ask you over and over that a website could answer?

13 Where do your customers currently find you?

14 Do you sell online, take bookings, generate leads, or something else? Describe the flow.

Section 4 of 8

Content & Brand

16 Do you have a logo, brand colors, or style guide? Are you happy with them?

17 Do you have written content, photos, and videos ready, or will you need help?

18 Are there 2–3 websites whose look and feel you admire? Why?

19 Are there sites you actively dislike? Why?

20 Whose voice will the site speak in — formal, casual, expert, friendly?

Section 5 of 8

Functionality

21 List every feature you think you need (contact form, blog, store, booking, etc.).

22 Which of those are must-haves versus nice-to-haves?

23 Are there existing tools you need to connect to (CRM, email, accounting, scheduling)?

24 Will anyone on your team update the site themselves? Who, and how comfortable are they with tech?

25 Do you need it in multiple languages, or accessible to specific audiences?

Section 6 of 8

Practical Stuff

26 Do you own your current domain name and hosting? Do you have logins?

27 Who currently maintains your website, if anyone?

28 What's your ideal launch date, and is anything tied to that date?

29 What's your budget range for this project?

30 What's your budget for ongoing maintenance, hosting, and updates after launch?

Section 7 of 8

Decision Making

31 Who needs to approve decisions on this project?

32 Who will be my main point of contact week-to-week?

33 How much time per week can you realistically spend on this project?

34 What's your preferred way to communicate — email, calls, something else?

Section 8 of 8

Anything Else

35 What's your biggest worry about doing this project?

36 What would make you say "this was money well spent" a year from now?

37 Is there anything I haven't asked that you want me to know?

✓

Thanks — that's everything.

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